The way your website looks is as important as your sparkling storefront, your full-colour brochures, and training your receptionist not to offer waiting clients a swig from the whiskey bottle under her desk. You wouldn’t decorate your office with flashing red and blue lights and cheesy clipart–your site should have the same level of professionalism.

The way your website works keeps your client there, reading or doing business. Running an amateurish or poorly organized site is like putting all your product in unmarked cardboard boxes and saying “Oh, I’m sure it’s there, just look around,” or watching and laughing as your client runs a rat-like maze to get to her meeting.

Sure, you could buy a template and fill in the blanks, but if you’re running a skateboard shop, you’d look odd set up in a lawyer’s office. If you’re a lawyer, you’d look strange in a storefront designed for fetish lingerie. Carbon copy sites, or sites that don’t match your image as a business, can both damage the initial impression that you want to give to clients.

I can design a website from the ground up for you, or take what you already have and improve it. We’ll discuss what you want to do with the site, what you need it to do for you, and what will work best for your websurfing client.

I can work within a budget, and understand that a small sole proprietorship doesn’t always need or want to spend $50,000 on e-design and webmarketing per year. Sometimes what you need can be accomplished with a few hundred dollars. Simple? Perhaps it’s all you need.